Reform strategy, sales, first-class fairness and justice

In recent years, the government has become more and more rigorous in terms of first-hand sales regulation. Developers have constantly changed their sales strategies to win sales. The bidding and selling of buildings has suddenly become popular and has attracted widespread market attention. In fact, the way in which tenders are sold has been in the past for a long time, but the tendering methods for individual projects have been questioned.

Developers change to meet government requirements

After the launch of the 6 measures to stabilize the property market at the end of June last year, the Chief Executive further standardized the number of first-hand properties for sale to prevent developers from selling their products. The new move once caused the property market to fluctuate. Property prices began to fall in August and September last year. It has become more difficult for developers to sell their flats. Various methods of selling flats have emerged. For example, new discs are available for public sale and bidding for dual-track parallelism. Innovative ways to meet the government’s push volume requirements (accounting for 20% of the total).

During the downturn in the property market at the beginning of the year, the number of cases in which the new market was sold in the form of tenders suddenly increased sharply. Individual projects added a large number of discounted visitors. The relevant offers were not listed in the price list, and they were only passed on by the agent. After the unit was sold, the new offers were not registered in the transaction register.

Market transparency has been impaired, directly threatening the interests of consumers, and the market voice has become more and more. Even the sales supervision bureau has agreed that some new sales methods are not satisfactory, and follow-up related matters have been sent to the relevant developers. provide information.

The bidding time is too short

In addition to the opaque new offers, another controversy in bidding for sale is that the tender time for individual new tenders is only one hour, and the time for questioning is too short. After the closing of individual projects, the results are announced only one month later, 24 hours longer than the requirements of the sales supervision bureau. The internal registration is very different, and the market transparency is greatly reduced, which affects the decision of the prospective buyer to enter the market.

There are different views on the trend of selling flats in the new way of bidding. In fact, as long as the developers maintain fair and equitable methods, such as clear disclosure of the actual transaction price and preferential items, allowing prospective buyers to accurately grasp the selling price of the project, whether it is public offering, internal subscription or tender sale, I believe the market will accept .