Hong An’s Prince Edward Deng Yukang sneaked into the wedge breakout company’s brain division midfielder bidding to buy the most test

Hong An’s Prince Edward Deng Yukang sneaked into the wedge breakout company’s brain division midfielder bidding to buy the most test

In recent years, the second and third generations of enterprises have taken over, and it is often difficult to keep the business. It is not easy to inherit the family business. Is it that Xiao Cao keeps on keeping the original line, or boldly innovating to get rid of the shadow of his father? Hong An Real Estate (01243) Executive Director Deng Xiaokang (Nick), the son of the founder of the parent company Hongan Group (01222), Deng Qinghe, has served as the executive director of Hongan Real Estate since 2015, paving the way for future succession. He loves to kick the wave. He is a midfielder in the football field. He is good at squatting into the wedge. He believes that the same competition is fierce. If you want to break through, you must be good at finding and grasping opportunities before you can “go into the wave.”

The 32-year-old Deng Yukang is mature and stable. When he talks about the interest in real estate, he has been formed since childhood: “Capital intensive, relatively few people, and very subjective. As long as the vision is accurate, one or two people can make major decisions and the rate of return is also Relatively ideal. The analysis is so thorough, because he was a student of the summer, he was a summer engineer in companies such as Hutchison, First Pacific and Emperor. Why not just enter Hongan directly? Deng Yukang made a haha: “The company was not big at the time. Secondly, people will take care of you, better than your own management. At least colleagues will not live.”

After graduating from university, I went back to Hong Kong and joined Hong’an in a logical way. “Before doing a summer job, I am just a small gear in a big machine. I will return to the company to help me. Dad gives comprehensive training, from buying land to building, then asking for price, planning sales, the whole cycle. I have experienced it, and I can participate in four or five projects at the same time, do a good job in basic skills, and learn a lot.”

Putting boldly into reform, not afraid of being harassed

Real estate knowledge has advanced by leaps and bounds, and pressure has followed. “Day and day, Dad is a very hardworking person. He was born in a rural family. When he was a child, he got up and cut vegetables at 4:30, and returned to school at 6 o’clock, so he often said It’s extravagant to sleep until 7 o’clock; seeing him so hard, he doesn’t dare to soften his hands and feet.”

After all, as a “prince of the prince”, of course, it has its advantages. “You can speak boldly and not be afraid of being troubled. Therefore, it is easier to implement reforms. Parents are at a high level. Sometimes they may not see some subtle changes. For example, I propose to replace them with IT. The traditional commuting and punching system; in terms of counting, the profit and loss statement is listed on a piece of paper in the past, and the cash flow is more important. As long as everyone feels positive, help the company, father and colleagues support me to do it.”

In the case of football, in 1998, Deng Yukang was appointed as the executive director of Hong An Real Estate. Like the leading captain, he participated in the planning of the company to be spun off from the parent company in the following year. As a small and medium-sized developer, he did not say that the biggest challenge was to replenish the land. Reserve, “Since I joined in 2011, the Central Plains City Leadership Index (CCL) has continued to rise. It has only slightly declined since August last year, and has since risen. It is bold to assume that the market will continue to improve, but at a reasonable price. Buy land and keep the company going.”

Unforgettable to go to Beijing to purchase Maanshan project

The high price of the property is not high. Some people think that the developer’s “pig cage” is very beautiful. Actually, “there are many outsiders who look down on small and medium-sized companies like us. They question whether it is enough to support a team in one or two years. Let the business continue? So it is difficult to attract talents. I now spend a lot of time, seeing agents and buying and selling. It is also a good thing. The agent knows that I can see me directly, the transparency and efficiency of the message will be higher, and the capital (delivery) will be more flexible. In this way, there is room for survival.” Deng Yukang analyzed his “combat” strategy.

Joining Hong’an Real Estate for 8 years, it is not long, but there are many unforgettable projects. “The most profound thing is to pour the second phase of Ma On Shan two years ago. Originally, Hong Kong capital cooperated with domestic housing. The major shareholder is Capital, and later sold the project due to debt default; the deepest impression is that after we received the project, we went to the lawyer’s office to ask for advice. The other party poured cold water: “Don’t waste time, you are the tenth person to buy”, now we are all beaten. . ”

The smell is not necessarily true. The road came out of the crowd. Deng Yekang did not give up. Instead, he went to Beijing to learn from the Chinese shareholders. Then he negotiated with the Hong Kong-based minority shareholders. “It took a month to meet intensively and finally deal with several interests. Signing the contract is actually a good time. To give each other confidence and determination; frankly, even the lawyer team of the major shareholder side was not optimistic about the agreement.

When talking about the real estate leader, he talked about another interest in football. He was even more vocal: “Primary school has loved to kick the wave. After three years, I went to Birmingham, England. I have been playing. I have been a striker. Most of them are playing in the midfield, at least once a week. Playing two games.” The striker is responsible for the charge. The midfielder is looking forward to a certain degree. He is similar to his role in the company. Now he is a management team. Just like the midfield commander on the court, he is good at finding and grasping opportunities and leading the company. The team) is moving forward. “There are very few waves, and I can’t catch it in time. I have a friend who works in Guanzhong Bus (a sponsor of the Hong Kong Super League Guanzhong South District). Sometimes everyone enters the stadium and finishes playing with friends. Fans have a lot of enthusiasm in the team, but he doesn’t. “I only appreciate good skills. You like a star. He can transfer at any time.”

Major decisions rely on father’s experience

Regardless of the stadium, the competition is always fierce. The most important thing is that it will not be successfully stunned. Although it is regarded as the “victory group”, Deng Yukang always maintains a safe and worrying attitude. “I have been rising since I entered the market. If the situation has been oversold, the cause has not always been good. It has to undergo frustration, the foundation is more solid, and it can go further. So now the major countermeasures are decided by Dad. After all, he experienced many losses, SARS, SARS, Financial turmoil; doing real estate is an experience first.”

The late TVTV sports news anchor Wu Huangrong reported that there was a mantra in the football news: “The wave is round and generous”, meaning that nothing is absolute, and the results are not known at the last minute; however, for Deng Yukang who has gotten the footwork, It is not difficult to continue to “win the wave”. The question is how many goals you want to score.