Wait and see “gold nine silver ten” sales data

Mainland housing prices have been announced in July sales data, some housing prices fell sharply month by month, so that market concerns. However, it should be noted that the traditional sales season, “Jin nine silver ten” soon, I believe the next two months is the second half of housing prices to see the focus of the chapter.

(03333) announced earlier in July contract sales amount of 44.16 billion yuan (RMB) the same under the same, slightly increased by 2.7% of the year, the number of large and medium-sized housing is high, %, Down 27.8% on a monthly basis; contract sales area of ​​4.395 million square meters, the average contract sales price of 10,048 yuan per square meter, up 46% year on year, flat.

Part of the housing prices in July sales slowdown

Rong Chuang (01918) in July sales of 22 billion yuan, up 1.4 times the year, but down 23% over June. The first half of this year, sales of the crown of the Country Garden (02007) is not published official sales data, according to mainland media reports, it is estimated that the amount of sales in July about 45 billion yuan, unchanged from June.

Mainland real estate research institutions grams and Rui that the decline in sales data is subject to seasonal factors and a second-tier property market sluggish double impact, and in July 100 strong housing prices fell 39% monthly, while the first three housing prices The scale of performance decreased by 20% monthly, the smallest decline, reflecting the size of the leading housing enterprises to further increase the concentration.

In fact, this year China’s second and second tier cities property prices are soft, and three or four lines of the city to inventory, control efforts smaller, so that the first half of the property market is still strong.

The market for the third and fourth tier cities in the second half of the purchasing power of the views of more cautious, hot or difficult to continue. Haitong means that with the first half of the three or four lines of the city to inventory, its inventory to the cycle has been reduced to low, three, four lines of urban real estate sales growth of high doubt.

However, due to the first half of the room sales data is bright, expected interim performance for the better, I believe that short-term housing trend to bring support, Macquarie refers to a number of room surplus, is expected to increase some of its annual sales target, All have positive support for the industry.

Mochuang reported that due to strong sales in the first half of the year, the industry’s semi-annual core net profit grew 15% year on year. The bank believes that although the market is excited about the growth of small and medium-sized housing prices, but the interim performance will remind the importance of sustainable profitability, I believe that large-scale blue-chip housing stocks have long-term profitability, to people’s confidence.

Affected by the overall internal housing control, the domestic plate in the second half of the performance or inferior to the first half of the year, investors need to pay close attention to the next month began the traditional sales season, individual sales ideal and individual advantages of high-quality large room or still Can take the opportunity to collect, such as this year sales to win the Country Garden.