13/6/2018-3

Continued expansion of business

Centaline Group was established in 1978 and initially engaged in the sale and purchase of residential residential properties on Hong Kong Island. The current scope of business expands to include measurement valuation, asset management, mortgage referral, immigration consultants and overseas property agents. The market share of Central Plains Group (including Lijiage)’s second-hand agents in Hong Kong is about 40%, with one hand reaching about 60%. However, the founder of Zhongyuan Group Shi Yongqing stated that in order to consolidate the company’s position in Hong Kong and even further seize the market, the Central Plains Group has no You can avoid continuing to expand.

Although the agency industry is facing difficulties in recruiting new blood and the increasingly fierce competition in the industry, Shi Yongqing bluntly stated that “when the line of agency (agent) competition is largely due to economies of scale, the size of the business (agent bank) is large enough to be maintained. If the system is to be beaten, the Central Plains Group will increase the number of branches and manpower each year as much as possible. At present, the Central Plains Group (including Lijiage) has about 615 branches in Hong Kong, and the number of employees is about 8,500.

Children have been arranged

Shi Yongqing frankly stated that although mainland funds are “being sooner or later” in Hong Kong, the culture and laws of the two places are always different, and the Hong Kong people are more inclined to “become local agencies”. Therefore, it is believed that mainland counterparts in Hong Kong “had not seen enough heat in Hong Kong.” It is expected that Zhongyuan Group will continue to take advantage of the industry.

In addition to its Hong Kong operations, the Central Plains Group also established a large number of branches and manpower in the Mainland, but Shi Yongqing frankly stated that the Central Plains Group is still beaten in the Mainland compared with its mainland counterparts.

From economic knowledge “half bucket water” to single-handedly pushing the business of the Central Plains Group to its peak, Shi Yongqing, who is nearly 70 years old, is also inevitably faced with the problem of access. He revealed that he has arranged the children’s inheritance work, including the son Shi Junjun. The company mainly dealt with a second-hand residential property and industrial and commercial shop agency business of Centaline Property, while the maid Shi Huiqin took into account the real estate and company securities trading areas, and said with a smile, “(Drainage) is able to reassure.”