Real estate developers in the two places re-inject new technology. Will the house become cheaper and cheaper?
Who said that real estate is just a “brick"? Whether in Hong Kong or the Mainland, the real estate industry has always been “winning by volume." However, the developers of the two places are paying attention to the real estate technology (PropTech), combined with the technological elements, so that the real estate industry can save a lot of manpower, material resources and financial resources, and greatly improve the operational efficiency of real estate development.
Hong Kong Commercial Daily reporter Yan Weixuan
In recent years, real estate technology has become a target of concern for developers and builders in Hong Kong. By using new technologies such as Big Data, Artificial Intelligence (AI) and Internet of Things (IoT), it can not only improve building design and improve building processes, but also Add value to the property. The real estate industry has joined the technological elements to improve the construction process, save construction costs and indirectly increase the gross profit margin of property sales. In fact, existing construction companies use robots and 3D printing technology to build houses, and the speed of building houses is quite fast.
Country Garden, which has just joined the blue chip (2007), is the leader in the use of new technology in the industry. Country Garden has more than 2,000 projects under construction. In order to balance the construction volume of more than 100,000 units per year, we established the Institute of Intelligent Robots with Xihu University. It is expected to apply robotics technology to architecture, community service and living.
The opportunity for a robot to build a house sooner or later
Country Garden Chairman Yang Guoqiang once said that the robot technology is now maturing. In order to become an advanced real estate developer, it must be done in a high-tech direction. “Building is as good as property management." He admits that the repeated high-intensity labor in the real estate industry can’t be said, and that “robot building a house" is only a matter of time. At the moment, it is necessary to infiltrate the robotic elements in the construction process.
In fact, using PropTech to build a home can save time for real estate developers. Take Country Garden’s “Forest City" in Johor Bahru in the early years as an example. The project that was originally completed in a few years can be completed in one and a half years. The “Forest City" project manages raw materials through a self-contained assembly plant in Malaysia, which facilitates the control of the quantity of raw materials, thereby eliminating the need to transport raw materials.
The local production manager of Country Garden’s “Forest City” project explained that by fully automating the production of building templates, saving resources and speeding up the construction time, “the process is like building Lego, the parts are ready, sent to the construction site, the boom Just let go." By automating the production of components, the “Forest City” project can save 70% of the process.
In addition to facilitating the construction process, the real estate industry model has been innovated through the use of PropTech. Lu Mingen, Chief Executive Officer of Fangtu Holdings, who has been engaged in the measurement in Shanghai, pointed out that some of the developers of the Mainland have developed new elements through the development of real estate technology through the collection of data and the development of space entertainment, as developers can collect the age and income of their households. , living habits and preferences and other data, the development of the real estate sub-line brand.
In recent years, many mainland real estate developers have actively developed secondary brands such as medical care, pensions and cultural tourism while developing their properties. Such as Evergrande (3333), Wanda, R&F (2777), Vanke (2202), Longhu (960), Sunac and Ocean (3377).
Hong Kong developers and builders are not too many to use real estate technology. The more active ones believe that New World Development (017) and Sino Land (083). Through the mall brand K11, New World Development facilitates the use of indoor mapping, face recognition, augmented reality and holography to enhance the ability of its shopping malls.
New World Construction Blockchain Sales Platform
New World Development has partnered with BOC Hong Kong (2388) and the Hong Kong Applied Science and Technology Research Institute to jointly launch a blockchain cross-border platform using blockchain technology. This platform not only allows home buyers to apply for mortgages anytime, anywhere. It also reduces the time for applying for mortgages and telephone follow-up. Developers, banks and law firms can also use the platform to verify buyer information through the platform, optimize the entire building sales process and improve efficiency. Decentralization is achieved to enhance the confidentiality of the transaction.
As for Sino Land (083), it has recently cooperated with China Mobile Hong Kong to apply narrow-band Internet of Things (NB-IoT) technology to smart homes, smart shopping malls and smart property management, and set up a creative research and development room (InnoLab) to focus on real estate technology. Use real estate technology to build a smart city for Hong Kong. In addition, Junhe Development of Asia United Infrastructure (711) uses visual identity technology to construct a building information model (BIM) to assist in the allocation and management of building process resources. It also uses AI mechanical learning to identify and track the construction conditions of site excavators. Assist the site management team in making appropriate arrangements.
Finally, for young people, the most concern is that with the popularity of real estate technology, will the house become cheaper and cheaper? I believe this will take time to prove it.