3.8 million real estate agent innovation high seven people to open a new single-hand sluggish last month trading 5461 cases

Second-hand transactions sluggish, but a number of large-scale agents to seize the market share, have adopted the “sea tactics”, so that the number of real estate agents continued to hover at high, billing “fight food” situation deteriorated last month registered a total of 5461, Down 30 percent on a monthly basis, but the number of agents has risen for six months, breaking the new 38,000 people, the average seven agents fight for a single, especially the lack of new areas of the new situation is the most serious. The industry is expected, with the summer vacation rental peak period, more agents focus on firepower single-handedly, so that competition will be more intense.

In recent months, a lot of new blood to join the real estate agency industry, according to the latest information on the Estate Agents Authority, as of the end of last year, the real estate agent license number of 38042 people, by 228 additional employees, the record has been recorded New high, but also the first break 38,000 people, compared to 37814 people in June, an increase of 0.6% month, is a two consecutive month to refresh the high, starting from January this year, has been rising for six months.

Agents increase their hands to grab a new disk

At present, the 38 000 agents have a total of 1,826 people, representing a total of 17426 persons, and the number of business brochures, Up 52 or 0.8% monthly, up to 3 months. Despite this, there was no corresponding increase in property transactions on the market. In July, the total number of property registrations (including second-hand and industrial and commercial properties) was only 5433, which was 31% higher than the previous month’s 7879. It was foreseen that the agent, Bill opening competition will be white.

The United States Department of Housing Chief Executive Bu Shaoming that the trend of the property market focused on the primary market, the order must be white-hot, the agent line in the shop and staff to be active, so the company has increased the first half of 800 front-line staff, the company staff 4,000 people, especially Ma On Shan, Tseung Kwan O and Shatin and other new Territories, short-term focus on the new disk line up on the staff more craving, contrary to the rest of the new area less, is expected after the second half of the rental season, the agent need to change the mind.

Chen Yongjie, vice president and president of the Central Plains Asia-Pacific region, said the company’s existing 420 branches, sales staff of 5800 people, with the new high, the future of a number of new disk should be the city, the second half of the company has pre-rent 20 shops, and is expected to add 500 Staff, hope to grasp the primary market opportunities. He estimated that the property market rose, second hand down the pattern, the future will be more obvious, expected annual turnover of up to 15,000, while the annual second hand about 20,000 to 25,000 transactions.

Ricardo president Liao Weiqiang said that the competition between agents has been great, such as transactions alone transactions or leasing second-hand sale, far more than seven individuals fight a single, wages almost certainly “no food”, because this year to the new disk The main agent quickly hired the staff to play the “new disk war”, leading to the number of the industry suddenly soared, so he encouraged colleagues and do a second hand, and even the shops and parking spaces are swept, can be based on the market; Ricardo’s annual goal to open 50 branches, the first 7 months to reach half, the future tend to wait and see.

“Hungry” phenomenon is becoming more serious

In addition, Cheung Yi real estate president Wang Dunjing refers to the agency if relying on first-hand business, a large number of staff in the new disk exhibition hall near the implementation of “sea tactical” sales, but the new disk sales schedule, approved by the government pre-sale paper Factors, coupled with the developer to the distribution of sales units to the number of units is not stable, when the number of agents rose to high, “hungry” phenomenon will become more and more serious. He believes that the strengthening of staff training, as well as the development of second-hand housing buyers and sellers, is the agent in the “grab a single war” survival of the Road.