Acting for “real action” to eliminate bad behavior in the industry

The competition in the real estate agency industry is fierce. The selection of the source and the counterfeit market attracts prospective buyers. A large agent has taken the lead in launching real trading information, inciting the industry to join the ranks of the real market. The local supervision bureau also welcomes this.

The current market is full of false and false information, including one-phase multi-use, false hypothetical price, fictional unit, repeated release, etc., to conceal the lack of units, or to attract buyers to the low-market units commonly known as “fishing plates”, and then to the unit It has been sold as an excuse to sell real-life, but more expensive units. Shi Yongqing, chairman and president of the Central Plains Real Estate Group, said that only about 10,000 of the approximately 160,000 listings on the market were commissioned by the owners. The situation is cause for concern.

In view of this, the company has launched the “True Disk Source” project to eliminate the unscrupulous marketing practices such as “One Disc More” and “Shadow Disc” through the four “real” commitments and self-monitoring. Liao Weiqiang, Chief Executive Officer of Lijiage, said that the Lijiage took the action of “real disk” with the promise of real commission, real sale, real price and real pictures, with artificial intelligence and multi-layered checks, and its platform will only publish the power of attorney. At the moment, the current number is about 6,000 to correct the inherent bad behavior in the industry.

Real Estate Chamber of Commerce: fake real estate advertising猖獗

A number of large estate agents also followed up on the “real disk” operation. The Central Plains Property said that the Central Plains website was fully implemented “one plate and one release”. At the same time, the same release will only appear once in the Central Plains website, reducing customer screening. Trouble. It plans to invest 80 million yuan in the field of information technology to optimize online services.

And Bu Shaoming, the chief executive of the Midland Real Estate Department, stressed that the bank has implemented the “true network disk” for many years and has strict procedures to ensure the authenticity of the market.

According to Hong Kong Property Management, the company also pursues an “online real-time” system for many years. In addition to providing comprehensive internal training for employees, it also requires employees to regularly update their real estate information to their owners.

As for Q Fangwang Hong Kong Managing Director Chen Kunxing, since entering Hong Kong, he has insisted that frontline business personnel must abide by the regulations of the Estate Agents Authority, sign Forms 3 and 5 with the owners, and have a strict monitoring system. The disk source on the Q-room website and the APP has always been based on reality.

For large-scale agents to implement real-action actions, the Professional Real Estate Consultant Chamber of Commerce pointed out that in recent years, false real estate advertisements have become increasingly rampant. Chambers of Commerce and major banks should work hard to restore public confidence in the industry. The Estate Agents Authority also welcomes the view that the industry has been able to enhance compliance with the law. It also means that if the estate agent is found to be in breach of the relevant requirements, it will be disciplined by the Authority, including suspension of the licence and revocation of the licence. The Bureau will enhance the inspections and the number of visits as necessary, and conduct spot checks and education on different regulations and guidelines.