The mall is divided into shops. The restaurant is more competitive.
The tabletop casual restaurant, Chamu, currently has more than 27 outlets in Hong Kong.
Chen Jiaqiang, the founder of Chamu, said that the first teahouse was the upstairs shop. Through different promotion and publicity, the diners were attracted to the building until they opened the sixth branch.
He said that in recent years, many large-scale shopping malls have split large-scale shops into smaller shops with smaller areas. “For example, let’s say that the rent for a 10,000-storey shop is $1 million. If you divide it into five fine shops, each rent is between $250,000 and $300,000, and the mall can increase rental income."
However, the move in the mall indirectly increased the number of restaurants in the venue. “The restaurants in many shopping malls are now more diversified. In the past, restaurants only accounted for 30% of the total number of shops in the mall. At present, more than 40% of the shops in certain shopping malls are food and beverage outlets." However, the flow of people in the shopping malls may not be due to the shops. The increase and increase will make the restaurant competition in the venue more intense.