18/9/2018-10

US Mission strengthens 3 major networks and competes for 2.7 trillion market

The mainland food and beverage market is booming, and the situation of the network is becoming more and more popular. The US group comment (03690) supported by Tencent (00700) has chosen to land in the Hong Kong capital market in the face of competition, and they are convinced that the competition for food and beverage take-out will be fierce. The key to the industry’s leading edge lies in the “network.”

Mei Group’s CFO Chen Shaohui accepted an exclusive interview with this newspaper, indicating that it will launch more capital to enhance the user network, merchant network and distribution network, including providing information network solutions for mainland restaurants. The three network overlays are the core business competitive advantages of the Group. It can accelerate the market for the comprehensive domestic e-commerce market with a scale of 2.71 trillion yuan.

Great development space in the Mainland

The US group, which specializes in food and beverage take-out, shop and hotel travel services, is the second new stock of the same stock in Hong Kong. Last year, it took the market share of 56% to establish a leading service e-commerce platform. At present, Tencent holds about 20% of its shares and is a major shareholder under the US common stock structure. On the other hand, Alibaba (US: BABA) announced the establishment of a new company to integrate its food and beverage delivery platform at the end of August, and the addition of the Internet car platform to this year began to expand the catering and take-out business, making the industry more intense.

In the eyes of Chen Shaohui, the US Mission has faced competition all the time in the past few years. “We stand out from the crowd. The most important thing is to deeply understand the needs of users and businesses, such as making distribution measures and establishing a comprehensive platform to enhance the trust and stickiness of both.”

The Group uses three networks to instantly assess market supply and demand and respond to deployments: 1) establish an e-commerce platform across life, improve the network of 290 million monthly active users; 2) provide digital solutions for restaurants and other life service platforms, Strengthen the network of 4.7 million merchants nationwide; 3) Manage the network of 530,000 distributors to handle an average of about 20 million daily takeaways. For example, the group is actively providing information solutions for mainland restaurants, improving the efficiency of marketing, order processing and booking services, and promoting the development of take-away ecological.

Listing on the first day is more than 5% higher than the offer price

At present, the US Mission only serves the Chinese domestic market. Chen Shaohui reiterates that there is huge room for development in the mainland market. More than 800 million urban residents in China, each eating 3 meals a day, have involved more than 2 billion meals. “Handling 2,000 per day. Ten thousand orders are only about 1% of the 2 billion, that is, only 1% is delivered through the US group.” He also expressed his concern about the Hong Kong market. Now he has actively investigated and hoped to serve Hong Kong users as early as possible.

The US group was listed on the first day of the previous day, with a total turnover of 5.44 billion yuan, up 5.3%, to close at 72.65 yuan, earning 365 yuan per 100 shares. Zhu Chao, CEO of the asset management company “Lixiangjia” said that the overall market investment atmosphere is general, and the market has already seen the future performance of the US group. With a three-month investment period, it is ideal for the first day. In the long-term, the concept of consumption upgrade and economic development of the US group business bound to the mainland, coupled with the effect of the window decoration window at the end of the fund, is conducive to the healthy development of the stock price.