Tsuen Wan Ruxin Hotel over 100 million expansion of the exhibition

The habits of mainland tourists visiting Hong Kong have changed. The company has been focusing on the expansion of its business plan for the five-year expansion of the business, which is the mainstay of the Mainland, and the development of conferences, exhibitions and incentives for tourism (MICE). The investment amount exceeds 100 million yuan.

Cai Hongxing, executive director and chief executive officer of Huasheng Group, said that the company has a total of 6 hotels in Hong Kong and manages about 2,700 rooms. Among them, Tsuen Wan Ruxin Seaview Hotel offers 1608 rooms, the largest hotel.

It takes five years to upgrade the room and lobby

According to Cai Hongxing, in the past, the hotel mainly received individual free travel and tour group visitors. However, the habits of visitors to the Mainland have changed. “The market will only have a source of customers”, so we will introduce innovative thinking and develop conferences, exhibitions and incentive travel. It will take 5 years to invest, and will invest more than 100 million yuan to upgrade rooms, lobby and conference halls. The target will be held in the hotel for about 100 days in one year.

Mr. Zhong Huimin, Vice President of Hotel Management at Ruxin Hotel pointed out that Ruxin Seaview Hotel has promoted conferences, exhibitions and incentive travels since last year, hoping to attract relevant business opportunities. Currently, it has implemented two large conferences next year, which will occupy at least 700 to 1000 rooms. . She revealed that the hotel currently has a house price of more than 1,000 yuan per night, the occupancy rate is 90%, and the proportion of passengers accounts for 70%. The rest is for business customers. After opening up new business, the Group expects the proportion of business customers to increase by more than 10 percentage points.