Bossini’s third generation engages in shopping malls to support young entrepreneurs

Hong Kong’s sky-high rents have stifled the living space of many merchants. Bosco, the family’s CEO of Bossini (592), is a big owner and has been forced to move: “I have tried my own brand (clothing) and I have tried the international market. Do you understand Hong Kong people and appreciate Hong Kong brands?” Reporter: Chen Xinzheng

Local brands, especially clothing stores, are facing a “survival battle”. Bosco is a pioneer, revitalizing the industrial building in Lai Chi Kok, the group, into the shopping mall D2 Place, renting it to local brands at a flat market price, and then cooperating with the machine to “rise it” Ways to help small businesses start a business, he said frankly: “Day one house owners have opposed.”

However, the industry is in the midst of survival. Bosco took the lead in revitalizing it through the industrial building and converted it into D2 Place, which means Designer Dream. However, this plan was not implemented smoothly: “First of all, it is difficult to design, it should be designed as a retail, and efficiency will be low. It is necessary to complete the elevator and the public space. In fact, it is the easiest way to do office.” He did not contradict the fact that the company and the family also opposed the remodeling of the shopping mall because the profit margin of the remodeled office was high. It is lower, but after six years of baptism, the income as a shopping mall is now higher than that of the office.

“week” by the weekend market

Recalling the opening of the mall, Wang Ding was not prosperous: “In the beginning, it was a success. It was only a lot of people in the same industry. The channel was very interesting, but it was a business.” He tried to help by machine. Designers and young people start a business. There are six “levels” for the start-up business. First, let the young people open the store in the weekend market, and gain experience twice a week. After the upgrade, the second level is pop up store. Every time they open the store for two months, “after storing the customer base Re-investment first, because the previous two steps are less expensive, the third step is to open kiosk, to do renovation, buy more goods, usually sign a year or two, the fourth step is to open the official shopping mall.”

At present, the D2 Place business model, in addition to rent concessions, is 20 to 50% cheaper than other large shopping malls. There will also be design and sales teams to help merchants promote. At present, there are eight brands in Hong Kong, which are hand-made goods and start-up ratios. About 40%. When a brand can successfully pass the four customs, it will face the last two “big brothers”. The fifth step is to walk out of Lai Chi Kok and open branches in other shopping malls in Hong Kong: “I have 5 shops to rush out for many years. The sixth step is naturally to rush out of Hong Kong. However, his practice of renting rents in Hong Kong, where money is the most important, may not be followed by every owner: “Hong Kong’s creative and clothing lines are all down, and the style is slightly tight, so I have to scare and try to scare.”