23/6/2017-2

Recently, the commercial land was stuck by the consortium, just two commercial records have been recorded record, the other side Causeway Bay Excelsior hotel land in the market for sale, valued at 30 billion yuan, will eventually break the property market record record innovation indicators?

At the end of last month, Mandarin Oriental announced that it would review the long-term strategic plan for the Excelsior Hotel in Hong Kong and decide to test the market response to the possible sale of the property.

Excelsior Hotel to choose to promote agents

It is understood that two weeks ago a number of surveyors to the owners to provide a plan, the temporary selection of two companies for marketing agents, in other words, the sale of the official launch. The property was approved by the Buildings Department in February 2015 to construct a 26-storey building with a floor area of ​​about 684,000 sq ft. It is expected that new purchasers will have a greater chance of redevelopment of the premises. Analysis of the floor price of about 40,000 yuan.

A source said, after the United States and Lee land to record after the transaction, the owners interested in the fare increase is expected per square foot floor price of about 45,000 yuan, involving about 30.8 billion yuan. According to the property value of about 25 billion to 31 billion yuan, has broken the record of Hong Kong’s largest property transactions (2011 Singapore Fund to 18.8 billion purchase of Kowloon Tong another city shopping malls), become the new king.

A value of 30 billion yuan of land, sounds like astronomical figures, in fact, still worth the money. First, the size of the project, the core business and retail areas, has always been the whole sale of small, even if the sale of the project on the market, may only thousands of square feet of the site, the reconstruction plan is not. On the area of ​​the larger commercial buildings, is near the Tower 535, formerly known as the central building, the old building after years of mergers and acquisitions joint sale, was the final reconstruction of 260,000 square feet of commercial buildings. After all, the urban property is rare, the acquisition of more than 10,000 square feet of land is not easy, and now Excelsior hotel site of 40,000 square feet, can be rebuilt into about 68 million feet of floor, the size of the market is unique.

According to Jones Lang LaSalle data show that the latest vacancy rate of commercial buildings in Causeway Bay District is 2.7%, is very low level, ten thousand yuan rent about 60 to 70 yuan. In recent months, Causeway Bay Lee Hom 3, a series of recorded tenancy, coincidentally, many companies moved to Causeway Bay, due to high rent in Central, relocated to the Central at least 30% of rental expenses, from the investment value, Causeway Bay, The return is good In addition, Causeway Bay is the world’s most expensive areas, the project will be part of the reconstruction. However, today’s different days ago, a few years ago, free exercise consumption, Causeway Bay shop rent peak, holding shopping malls and shops is ideal, but the current rent has dropped from the high 4 to 5 percent, the future can return to the peak is still unknown If the retail industry is good, the value of the project is certainly higher.

The whole sea King office is also hard to find, if we have been to the current ex-East restaurant hotel, certainly on the landscape is very memorable, because there is no shelter in front, not only the whole sea, the other side is expected to Central direction, Seaview location. In fact, the landscape is often a key factor in commercial buildings, sea unit cost will be higher than 3 percent, after the completion of the building is full of sea units.

Naming rights and advertising value is huge

Of course, one of the largest value of the project, or the property naming rights and advertising, if from Tsim Sha Tsui sea view to Causeway Bay, will find Excelsior hotel top floor advertising is very eye-catching, if put the car, luxury brand advertising, Will help promote. In addition to the local consortium, the Chinese-funded institutions from time to time want to buy all the buildings, if purchased by the Chinese institutions, put the group advertising board, you can display the status.

I remember last year, China’s Central Center floor, repeatedly reported that the Chinese-funded institutions to buy the news, involving more than 200 billion yuan, but only heard the stairs ring. The same value of 20 billion to 30 billion yuan, Excelsior Hotel advantage is complete title, can be rebuilt, while the Central Center involves only about 75% of the floor, even if the purchase of new buyers, can not be renamed. Recently entered the Wan Chai Gloucester Road, first found the United States Wantong Building, now renamed the “China Evergrande Center”, and with the location of the new financial center, the door is being renovated, and printed on the “Everbright Center” name, Large and light were 12.5 billion and 10 billion yuan to buy two commercial buildings, the name of the value of the visible. Excelsior Hotel land has the above advantages, even if the silver code is still sure to be multi-channel consortium, at any time to break the record again.