29/11/2017-8

This year’s Christmas retail market, the best material for nearly 3 years

According to various statistics, the retail market in Hong Kong has regained its orbit. Overall retail sales rose 0.9%. The luxury items relying on passenger spending also regained the growth of 4.3%, representing a better performance than apparel and consumer durables.

The industry believes that in the first 9 months of this year, the number of mainland tourists rose 2.5%. Coupled with the recent stock market property market, the fortune effect has prompted Hong Kong people to spend more and more hands-off. The Christmas market is expected to be the best in the past three years or even to be promoted more.

Retail Management Association Chairman Cheng Wai-hsiung said retail sales in Hong Kong in September rose 5.6% year-on-year, the highest increase in two and a half years, with more jewelry and watches outperforming the retail category; retail sales in the fourth quarter is expected to rise by 2 to 3% Year on year, a 2% increase for the full year, the first increase since 2014.

Prince jewelry: flow of people need to promote more Christmas

According to the data from the Swiss Watch Industry Federation, Hong Kong’s imports in the first 10 months of this year rose 5.4%. Deng Juming, chairman and chief executive of Prince Edwardian Jewelery & Watches, said sales growth was up 5-12% in the first five months of this year, but the market rebounded in June from nearly 3 to 4 The average monthly increase of 3 to 10% is expected to slightly increase 2 to 3% for the whole year. He also said that consumers are more conspicuous in spending and are optimistic about Christmas sales. They believe that sales are good for nearly two to three years. “There will be no special or significant promotion. More promotion. ”

Lin Qinglin, director of Dongfang Watch Company, said that with the increase in visitor arrivals in Hong Kong and the well-established property market in the stock market, the wealth effect has helped to improve the market and consumer spending. He is willing to buy more expensive hot watch models to increase profits and to open in recent months The increase also recorded a single-digit increase. Passenger spending power also improved, with an average price increase of about 8 to 10%. In his opinion, each business cycle takes two to three years as a cycle. From the Mainland in 2013 to the previous year’s crackdown on the retail market, the retail market has been in a downturn. This year, the retail market is expected to stabilize. I believe the new economic cycle is about to begin. Cautiously optimistic, such as the economy continues to improve, expected to maintain the number of units.

Renminbi stronger mainland customers willing to buy a few more

Li Yongan, vice chairman of the Hong Kong Watch and Clock Federation, believes that stronger renminbi has led to a significant increase in spending by Mainland visitors while local consumption relies on new products. In addition, the global economic sentiment has been good. Market conditions have improved markedly in the recent two to three months. Merchants have increased their purchases and inventories , And put more resources on the internet to show that the industry is confident about market conditions. He also believed that Christmas sales were decent. “After two or three years of declines, the atmosphere is good and the low base is expected to rebound.” He predicts that retail sales of clocks and watches will increase by 5 to 8% this year and is also optimistic about the units to be recorded next year Growth.

Ms. Pan, head of ISA handbag shop ISA TST store, said that market conditions improved this year with more crowds from year to year end, which was obviously more vigorous than last year and an improvement in spending power. She described the current ice age has improved earlier than many, mainland tourists are also refreshed, will be willing to buy more goods, coupled with more information in the Mainland is more abundant, so that mainland tourists more easily accept the trend of information, favorable stimulation of consumer sentiment. She also said sales should continue to be positive for Christmas and the coming year, at least double-digit increases.

Driven by new products on the market that is replenishment

A spokesman for Greek fashion accessories brand Folli Follie said sales in Hong Kong rose steadily from September onwards. In the fourth quarter, sales of individual stores recorded double-digit growth. Local consumers also saw a marked increase in spending this year. This year’s autumn and winter new stock market immediately needed replenishment, “an unexpected surprise,” the main reason for the volume of transactions led demand. Since the end of the third quarter, the company has significantly reduced discounts and provided early bird deals on special festivals only.