New Town Plaza Christmas Promotion Fee Increases 20%
Xu Jiawen, senior manager of Xindi Agency’s rental department, said that Xintian (00016)’s Shatian New City Plaza spent 12 million yuan for Christmas promotion expenses, up 20% year-on-year. It is expected that the number of people in the mall during the Christmas promotion will increase by 8% compared with the same period last year. The turnover will record double digit growth. The Christmas promotion includes the introduction of the Korean “Alice..Into the Rabbit Hole" exhibition and the addition of technology and interactive elements to the outdoor Christmas lights of the 7th floor of the Star Garden.