New World Huang Haoxian: This year, more than a thousand people have been promoted. Last year, 1214 units attracted a record of 28 billion yuan.
New World Development (00017) successfully captured the high market price of goods in the property market last year, pushing the group sales revenue to a new level of more than 28 billion yuan, not only breaking the group’s historical sales history, but also making the new world last year’s sales floor. With the hot sale of the Berkshire Hills in North Point and the Clear Water Bay in Sai Kung, the new world has become the only developer with two projects that can over $10 billion in real estate last year. This year, the group mainly sells 5 projects, including 3 new real estate projects, involving more than 1,000 people. The new project is headed by the Shangxiang Road in To Kwa Wan.
Huang Haoxian, director of the New World Development Business and Marketing Department, said in an exclusive interview with the newspaper that 12 of the 11 projects sold a total of 1214 million yuan last year, and the cash sales amount reached a record high of over 16 billion yuan in 2017. Significantly increased by 75%.
The Ligu 5 project took the lead after the Spring Festival
Mr Wong said that the Group’s sales of the building last year set a number of records. Among them, Park Kwok Shan was the newest sales volume with the largest sales volume on the first day. The cash is nearly 5.8 billion yuan. The project is also a new one that sold more than 20 million units in a single day last year. Together with Aowei, it achieved a sales income of over RMB 10 billion for the whole year. For the only developer in the past year, it was able to create a record of over 10 billion yuan in sales.
This year, the new world’s main sales of 5 properties, involving more than 1,000 people, including Bai Weishan and proud of the tail of a total of more than 200. As for the other three new projects, Huang Haoxian revealed that he will provide 294 gangs with a sneak peek, with one room accounting for 85% and two rooms accounting for 15%. The project is adjacent to the Shazhong Line Togua Bay Station, which is open to traffic in the future. It takes a few minutes. He said that the project is located in the traditional prestigious school network, and adjacent to the Kai Tak New Development Area, some units enjoy sea views. They are applying for sales paper and are expected to be approved after the Lunar New Year.
Another project, located at 74 Waterloo Road, provides about 240 people. Huang Haoxian pointed out that the project provides an open-to-two-room separation. It is expected to be launched in the second quarter as there is no need to apply for sales paper. The third new property is the Long Tian Village project in Yuen Long. It offers 310 gangs, open to 3 bedrooms. The project is adjacent to the same department, and has the concept of Yuen Long Nanxin Development Zone. It is currently applying for sales paper, which is expected from May to June. Sold after approval.
First, ask for the quantity and then ask for the price.
The New World Future Key Project still has a cover project at the Dawei Station in Sha Tin, providing 3090 people. Huang Haoxian said that this is one of the largest railway projects in recent years, and it is very promising. It will be developed in three phases and will be open to 4 Room separation, depending on the construction progress, the first phase has the opportunity to sell from the end of this year to the beginning of 2020.
Although the property market adjustment period has not been completed, the sales of several new projects in recent months are not bad. Mr Wong believes that the current sale of flats must first be determined and then sought. He explained that the public’s wait-and-see attitude during the property market adjustment period is mainly psychological factors. The large-scale Kwun Tong project is sold at a lower price, which attracts a large number of buyers to enter the market. This reflects that the public is not unwilling to enter the market, but rather waits for the opportunity. . Kaihui has already built a bottom line for the new urban area (building a reserve price), which means that there is little chance of falling prices in the urban area. As the New Territories has more supply, it will take a longer time to “bottom the bottom”. He believes that the property market will return to normal in the second quarter, and property prices are expected to resume the upward trend. It is expected that the property market will still increase in the whole year, but I believe it is only about 5%.
Regarding the performance of the market’s bearish mini-houses (or “nano-rises”) this year, Mr Wong said that although the Government has significantly increased the supply of HOS flats, it has not been able to balance the market demand and the subsidised housing has a barrier to entry. It may not be easy. The problem of citizen housing has not been solved by subsidized housing alone.
Based on the current mortgage restrictions, units with a floor price of more than $6 million can only cover 40% to 50% of the mortgage. Units with a saleable area of 400 square feet can be built with a higher mortgage due to the finer silver code. He believes such units. There will still be demand in the next five years.