7/12/2017-8

capital grab land high Tuen Mun new project next year push

This year, Hong Kong has successively created a number of landlords. Kong Jianzhi, deputy general manager of Poly Real Estate (00119) (Hong Kong), reflects the attractiveness of the Hong Kong market. Developers are optimistic about the market prospects. Local, Chinese and overseas companies are bidding aggressively. Grab higher prices.

Since March this year, Ap Lei Chau luxury land awarded for 16.66 billion yuan, breaking the 20-year record of Hong Kong to retain the king, less than 3 months, the record was re-Merit Road, Central, Kai Tak Area 1F Two commercial Wang successively broke down, while last month, Cheung Sha Wan Hing Wah Street West residential land was also approved for nearly 17.3 billion yuan to become the most expensive residential land king.

Kong Jian: Various funds property market pretty

Kong Jian believes that Hong Kong is an international financial center. Hong Kong’s market is very attractive to developers everywhere. And daring to pay a premium also reflects its optimism over the current property market and its confidence in the property market in the future. Each site launches will attract local, Chinese and Singapore companies to bid for it. Under the competition, land prices will inevitably rise sharply.

Kong Jian added that Poly brand is a cultural real estate, in addition to residential, will also participate in purely commercial or complex projects, in the medium to long term will consider holding all commercial buildings rent, to provide a steady cash flow, but in the short term, worry about commercial buildings Higher prices may not necessarily consider the whole block purchase.

In fact, there is fierce competition for buying land in recent years and quite a lot of developers mean that it is not easy to replenish the land bank. Kong Jian said that when the government introduced the land is limited, and when the announcement was made at the beginning of the year, all developers will also study and deploy. When the site is formally launched, there will be fierce natural competition. As it is not easy to buy land, neither new developers nor local developers Think about developing through the acquisition of old buildings or farmland reserves.

Take Hong Kong as the center and expand the surrounding cities

As for Poly Property Development, overseas development belongs to the company’s long-term strategy. It is a response to the call of the government to “go global.” In the future, it will continue to focus on Hong Kong and prioritize the Hong Kong market. It will then expand its neighboring cities and regions, including Macau, the United Kingdom, Other Belt and Road Southeast Asian markets.

Poly Real Estate launched its first wholly-owned development project, Kai Tak Long, this year. Its sales result was satisfactory, with about 600 bucks accumulated and cashing over 6 billion yuan. Kong Jian said Dragon Credit Sales has reached the group’s target set will be the first quarter of 2018 continued to sell the remaining 330 units of the project, but stressed that in response to the company’s development strategy, reluctant sellers, will be introduced from Low-priced flats that have not been sold will be considered for launch by tender.

Next year will be a chance to launch a new project at Castle Peak Bay in Tuen Mun. The project is a low-density beachfront project in Linhai located in a super mansion offering 22 partners, including townhouses and detached houses, covering an area of ​​about 4,000 square feet and a maximum floor area of ​​over 6,000 square feet It is planned to be launched in the form of a new building from the end of next year to the beginning of 2019.