7/8/2017-9

Hang Lung rent a sister 3 strokes from the ground

The retail market in Hong Kong is highly competitive, and the management of rent is not only an easy task for attracting star tenants, but also meeting the needs of customers.

Just as a director of Hang Lung (00101), Mr Tsai said that it was necessary to break out of the rental market and not only to be enthusiastic about the work but also to “land” and to understand the needs of tenants and customers.

Mr. Tsai Bilin, who has served as a legal adviser, company secretary, human resources management and even today in charge of the Group’s local tenancy strategy, loves learning new things and has the courage to accept different new challenges. She said in an interview with the newspaper that the work of the most close to the self, “I will ask my colleagues like me, to their own work with enthusiasm, or what can not do.”

Worry about tenants to take the initiative to seek opportunities

“I am in the street, this time as a rental director can be said to work in the entertainment, as I have just returned from South Korea travel, will pay attention to what now Korea, what the local food, market potential, etc., while observing whether Have the potential opportunity to introduce the relevant brand into Hong Kong. ”

To understand the background and needs of different tenants as soon as possible, to understand the rental of the property, Cai Bilin recently non-stop to visit the business of different properties of the business, after each property should be about once every two weeks to visit. “You have to land on the line, shop to shop, to feel, can provide the most suitable package, there are a lot of front-line colleagues with me, they are very familiar with the shop, and sometimes the number of Air I believe you will see me again next time.

Cai Bilin said, to break out in the rental market, there are three key, the first is customer service, to allow customers to have intimate feelings; the second is the worries of tenants, for tenants to imagine, how to attract more people; The third is “landing”, not only personally do a good job, even beyond their duties, “the opportunity is to find their own.”

The visit was made at Fashion Walk, during which she pointed to a tree that the tree enriched the outdoor environment and gave the guests a unique dining experience. “After I took office, I began to study the flowers and trees, only to find the original trees are art, because the trees need to carefully cultivate, any grass is not free to put on the street, all through communication with different departments only after Set the place to be placed.

In the past two years, Hong Kong’s retail market is at a low ebb and Hang Lung has the opportunity to refurbish Hong Kong’s four core properties (Causeway Bay Fashion Walk, Hong Kong Island East and Peak, “Type”) and over $ 600 million, The results for the group to bring an average of about 30% of the rental income growth, performance far outperforming the market.

Refurbished property introduced into the restaurant

In recent years, the catering industry in the proportion of retail property is getting higher and higher, Hang Lung is also a lot of ideas under the dining tenants, Mong Kok Arran Center “tide food” focused on more than 20 restaurants, is also the renovation of the Peak Plaza Theme catering. She has been awarded the French Escoffier cooking art diploma certificate Cai Bilin said, Hang Lung property restaurant style diversification, from snacks to fine dining have, “I believe I can row to try to eat, in order to broaden their own Diet area. ”

In addition to love street cooking, Cai Bilin more new goals, “do not rule out one day I will read the project management, learn how to lay the pipes in the shop, etc., so that you can more in-depth understanding of the operation of the restaurant to facilitate future management.”

“I believe you will see me again next time and will see me lose, because it is a lot of way, a lot of sweat, a lot of new things, but it is happy.”