Retail market has not returned to the market, shopping malls for Valentine’s Day to grab business, next to the Lunar New Year, hope to continue the festive atmosphere

Hong Kong’s retail industry met with cold front at the end of last year. After the Lunar New Year this year, it was Valentine’s Day. The shopping malls also took the opportunity to launch a celebration of Valentine’s Day to grab the market focus. I hope that the shopping mall will flow from the New Year to the Valentine’s Day. .

Ming Pao reporter Gan Jieying

In fact, the value of total retail sales in December narrowed to almost flat, rising by 0.1% year-on-year, far below market expectations. However, due to strong growth in the first half of the year, it still rose 8.8% year-on-year; among them, luxury goods were weak. The decline in December expanded to 4.9%.

There are new venues and festivals to engage in activities to drive people. It was officially opened in December last year, and the T.O.P. Mall, 700 Nathan Road, Mong Kok, was officially opened in August (October). From February 1 to March 14, a Valentine’s Day event featuring “Love Singing” was held in the mall.

Leading T.O.P Shopping Center Guangdong Songs

Huang Duanhua, director of customer experience management at Linkage, said that most of Guangdong’s songs are based on love. The lyrics in the game can affect the audience’s feelings. Therefore, there are a number of matching songs, music features, and a series of sweet spots in the mall. The creative experience, I hope to spend three Valentine’s Day with the public “singing”, including February 14th Western Valentine’s Day, February 19th Yen Festival and March 14th White Valentine’s Day.

In Stanley Plaza, which is also part of the Link Exhibition, there will also be four hotspots on February 2, so that everyone can take romantic photos.

Metropolitan Square with flowers

In addition, the two major shopping malls of SHKP (0016) also have Valentine’s Day promotion activities. Mr. Chen Jieyi, Deputy General Manager of SHKP Agency’s Rental Department (Promotion), said that during the Valentine’s Day and the New Year period, the Kwai Fong Metroplaza also used the flower message to create the theme of “Flower Words”, which was arranged in a purple seasonal theme. The open-air plazas on the 3rd to 5th floors of the shopping arcade will be used to create a “Pink Flower Garden” with “Flower House”, “Flower House”, “Flower Wall” and “Flower Car” to enable couples to enjoy the sweetness. And the size of the family enjoys family music together.

North Point remits thousands of silk flowers

In addition, the newly opened North Point will work with the floral design team to transform the mall into a “Rhythm of Blossom”, and create 4 sets of theme scenes through over 20 models, over a thousand silk flowers and classical instruments. A total of 8 sets of punching cards, let the public feel the romantic atmosphere of Valentine’s Day.

At the same time, there are two handicraft workshops in North Point, which are bouquet music cards and flower ornaments, allowing customers to learn to make unique Valentine’s Day gifts with the florist.

Tuen Mun City Square lets couples show love

In addition, the “To find the most confession confession” event is held in the Tuen Mun Town Plaza of the Sino Group. Participants can pass the message of love through text or images and have the opportunity to show their love to the participants through the big TV in the Central Square of Tuen Mun Town Plaza. Express your heart.