Liang Zhitian’s private house pension project
Liang Zhitian Design Group (2262) was listed in Hong Kong last year, and 80% of its business came from China. The founder Liang Zhitian said that the taste of mainland customers has improved a lot in recent years, and the proportion of private residential design projects will increase in the future. More pension projects will be developed and the design will be more suitable for the elderly, including safety and taking care of their psychological needs.
Mainland income accounts for 80% of real estate business projects
The mainland market accounted for about 80% of the Group’s revenue in the first half of 2018. Liang Zhitian said that in the past, real estate developers’ projects were the mainstay. In addition, there were hotels, restaurants and a small number of shopping mall design projects. In the future, they will increase their manpower in such projects. The proportion of income.
Another key development direction is the design of private housing in China and Hong Kong. Although many people have invited them to design private residences in the past, the Group has insufficient staff and abandoned the project because the design concept may not be consistent. When the staff is sufficient, it will give priority to the projects of the familiar real estate developers.
However, Mr Leung continued to say that the Mainland’s economy has developed rapidly in the past 20 years. “Customer tastes have improved a lot.” For example, in the past, it would pursue a splendid design, or the idea would be more “old-fashioned”, so that the group would “do it” to design a private home. However, regardless of the older generation, or the “returnees”, because of the growth of knowledge, there is a certain aesthetic knowledge, and the gap between the taste of designers and the taste of designers is sometimes more inspiring. Moreover, the income of a hotel project is actually similar to the income of three private homes. However, the former takes about 5 years, the private house can be completed in one year at the earliest, and the length is 3 to 4 years. Therefore, the group has started to develop this in recent years. Class project.
Mainland customer taste increased design demand increased
He said that the housing in the Mainland is “too big to you”, with an average area of 20,000 to 30,000 square feet. The majority of the client’s age range is between 40 and 50. Their general taste has improved and there is also a certain “rich two.” On behalf of the customer.
Liang Zhitian is certainly the soul of the group, but his other identity is the chairman of the listed company 1957 & Co. (8495). Liang Zhitian said with a smile that running a restaurant would allow him to pay attention to more details when designing, such as toilet placement.