Xindi plans to push 10 stores next month, Mobile App

Guo Dihong, executive director of SHK Land (00016), said yesterday at the event that he will add more technological elements to the shopping and office businesses of the Group. Among them, the handset application that brings together the 10 largest shopping malls in the new site will be launched next year Launched mid-month, Ji offers more personalized service.

He disclosed that during the first phase, he would like to provide services such as parking and restaurant reservations and provide merchant information. The second phase will join the membership program to provide more personalized services by connecting with clients’ information to analyze their consumption patterns and at the same time It also integrates the membership points system of more than 20 shopping malls in Hong Kong. Redemption gifts can be redeemed at all the shopping malls in Hong Kong through the accumulated points earned.

Proposed series of promotions to attract citizens to download

“We will launch a series of offers to the public to attract them to download this app, which will include coupons and member program offers, etc.” Guo said.

In office space, he said he has launched the “Mobile App App” at ICC offices, allowing tenants and their employees to access the building via mobile phones. Visitors can also pre-register via App, greatly simplifying tenant and property management. Communication between staff members can also alleviate the pressure on reception staff during peak hours. At present, there are preliminary plans to consider the proportion of the future will be expanded.

Investment face recognition technology is available as soon as next year

In addition, Sun Hung Kai also considers the use of face recognition technology in shopping malls to track consumer locations in shopping malls and analyze its age, gender and consumption patterns. The application of related technologies will be conducted in collaboration with its subsidiary SmarTone (00315) The analysis system will be developed by the staff of Shinchi. He did not disclose the scale of investment in the system, only that the amount of investment is not small, but I believe the fastest until next year only available.