Anti-revision turmoil hit Hong Kong’s tourism industry
The HKTB announced yesterday that the preliminary number of visitors to Hong Kong last year was more than 55.9 million, a year-on-year decrease of 14.2% to 910 10,000 person-times, the lowest since 2014. In the first half of the year, visitors to Hong Kong registered an increase of 13.9%, but affected by social events, it began to decline since July, and then the decline intensified in the following months. The drop of one point turned the whole year’s figures into decline. The Authority stated that it is actively preparing for large-scale publicity and promotion in multiple markets to rebuild Hong Kong’s tourism image.
Promotion to Japan’s long-distance market
According to the HKTB, the number of tourists visiting Hong Kong in different source markets fell throughout the year. The Mainland and short-haul markets fell by approximately 14.2% and 18.7% respectively. It fell slightly, but also fell by about 12.7% to 13.5%. The overall number of overnight visitors to Hong Kong dropped by nearly 19% to 23.76 million.
The Chairman of the HKTB, Peng Yaojia, stated that the HKTB has launched publicity in a number of short-haul markets, including India, Indonesia, the Philippines, South Korea and Thailand, and plans to extend the publicity to other markets such as Japan and long-distance markets. He also believes that Hong Kong can face adversity. The HKTB is actively preparing for large-scale publicity and promotion in multiple markets to rebuild Hong Kong’s tourism image and revitalize Hong Kong’s tourism industry.
In order to stimulate tourists’ desire to visit Hong Kong, the HKTB launched a new online discount platform beginning last month, which gathered more than 500 discounts across the city, covering air tickets, hotels, restaurants, retail, tourist attractions, etc., and offered to different markets Traveler promotion. The HKTB said that the offer has been launched for more than a month, and the response has been positive. The platform offers will continue to be updated. It hopes to encourage tourists and citizens to continue to enjoy various offers, promote consumption in Hong Kong, and benefit all walks of life.
In addition, Liu Jianghua, the director of the Home Affairs Bureau, announced yesterday that due to public safety considerations, he decided to cancel the fireworks display on the second day of the year. Liu Jianghua said that he knows that many people want to watch the fireworks display, but there are still many unstable factors in the society. These factors have an impact on public safety. Therefore, after careful and careful evaluation, they decided to cancel the fireworks. Asked how much public money was lost to the government as a result of cancelling the fireworks, Liu Jianghua said that no information was available.
Chinese New Year Fireworks Display Cancelled
Huang Jiahe, president of the Catering Association, said that this may affect the flow of people in Tsim Sha Tsui and Causeway Bay, which will reduce the number of reservations for restaurants in Linhai. Consumption in different regions, there may be more people in the regional restaurant reservations and meals than in the past. He said that the number of reservations during the Lunar New Year has risen to 70% to 80% from only 40% of last week and the same period of last year. He hopes that as social events have gradually subsided, consumer confidence and intentions will pick up. Reply to 80% to 90% of the same period last year.