Rooted in Hong Kong, early development of the Greater China market, can be said to be the development of the new world
Since its establishment in Hong Kong in 1970, after nearly 50 years of operation, the Group’s core business has expanded from its initial real estate business to hotel investment, infrastructure, services, construction, telecommunications and transportation. One of the Hong Kong companies in the Mainland is currently one of the largest real estate developers in the country. It will use innovative thinking to seize the development opportunities of the “Belt and Road” and the Greater Bay Area of Guangdong, Hong Kong and Macau.
Dr. Cheng Yuzhen, founder of New World Development, is the first Hong Kong businessman to invest in the Mainland. Shortly after the start of reform and opening up in the early 1980s, Cheng Yu-tung has learned the meanings and opportunities behind this major policy. He took the opportunity to make a big impact on the mainland and lay a solid foundation for the development of the New World in the Mainland. The New World has always attached great importance to and supported the development direction of the country and is full of confidence in the country’s development prospects. In recent years, Guangdong, Hong Kong and Macao Dawan District has been regarded as the economic prospect of Guangdong, Hong Kong and Macao, and has an important strategic position in the overall development of the country. Dawan District is also the development focus of the New World in the next five years. The Group will seize the opportunity to formulate a forward-looking strategic layout to create quality projects that meet the needs of the social and economic development of the Mainland.
The perfect combination of creative culture and art
As the “home" of the New World and the key city of the Greater Bay Area, the Group has promoted the brand personality “The Artisanal Movement" in recent years. Through the original craftsmanship, innovation and the spirit of pursuing excellence, the Group has carefully considered the needs of its customers. Located in the heart of Tsim Sha Tsui’s waterfront, Victoria Dockside, a $20 billion international creative arts and design landmark, has been completed, including Grade A commercial K11 Atelier and Hong Kong Magnificent Hotel, featuring K11 MUSEA for cultural retail and K11 ARTUS for new luxury hotel apartments. .
K11 MUSEA has been in the process of preparation and construction for 10 years. It was inspired by the “Inspirational Muse by the Sea". It was opened in August 2019 and is dedicated to leading a new era of cultural retail to cater to the growing demand of local and overseas consumers. Combine creative experiences of art, culture and business. K11 MUSEA is the latest project of the K11 retail kingdom. The vision of K11 founder Zheng Zhigang is 100 CREATIVE POWERS. With the concept of cultivating local and international young creative talents, K11 MUSEA will be transformed into a cultural valley in Hong Kong to create the Tsim Sha Tsui waterfront. A new landmark for cultural retail.
The building is designed by internationally renowned architectural firm Kohn Pedersen Fox (KPF) and James Corner Field Operations, and works with hundreds of overseas and local artists, architects and designers, including the Metropolitan Architecture in Rotterdam. The local architect firm LAAB and others have teamed up to create. K11 MUSEA has over 50,000 square feet of green walls, urban rooftop farms and more than 40 international art collections. The entire project has also obtained the pre-certification of the US “Leading Energy and Environmental Design” Gold certification and the Hong Kong “Green Building Environmental Assessment” new building. Also on the K11 ARTUS in Victoria Dockside, its 287 apartments will present an elegant setting and create an inspirational space for guests to create their own lifestyle.
Actively optimize land resources in the Mainland
In terms of the mainland market, the overall planning of the New World is located in the first- and second-tier cities in China, especially in the core areas such as Shenzhen and Guangzhou. The property development projects are mainly distributed in Guangzhou, Foshan, Shenzhen, Wuhan, Ningbo, Beijing, Tianjin, Langfang and In nine cities in Shenyang, the Group will actively cooperate with the National “Belt and Road Initiative” and the development of Guangdong, Hong Kong and Macau. Since the completion of the privatization of New World China Land in August 2016, the Group has successfully absorbed more than 800,000 square meters of floor space in the Dawan District, including the Shenzhen Qianhai Project and the Taiziwan Project. Guangzhou Zengcheng Project, New World has obtained high-quality urban comprehensive development land located in the central transportation hub of Guangzhou. Zengcheng District will become a “China Shibuya” that brings together high-quality talents, including elite youth living areas, urban professional social circles and high-end Corporate gathering place. In the big environment of Dawan District, we will integrate diversified brands such as shopping, living, education and medical care, not only to give better medical conditions to residents, but also to build the best schools and build a quality living circle from the needs of life. The small circle will go to the big circle of urban construction, and the new world will strive to become an interconnected ecological circle, and further realize the opening of the Dawan District. For this reason, the Group actively increases the land reserve of the Dawan District and makes the geographical layout better. development of.
Commercial entertainment hub SKYCITY
In terms of commercial projects, following Victoria Dockside, SKYCITY is another comprehensive landmark project developed by the Group. This project, adjacent to the Hong Kong International Airport Passenger Terminal Building, has a total gross floor area of about 3.7 million square feet. It connects Tuen Mun to Chek Lap Kok and the Hong Kong-Zhuhai-Macau Bridge. It is connected to the remaining 10 cities in the Tai Wan District. Retail, office buildings and experiential entertainment facilities, and a collection of the world’s top technology and creative brands, such as the first indoor and outdoor small racing stadium AR and VR interactive gaming facilities, children’s world experience museum, etc., to learn, explore, adventure The theme is to bring a new experience of extraordinary entertainment and education to adults and children. Under the concept of one-hour living circle, after the completion of the project, it will become a new commercial and entertainment hub for residents of Dawan District and Hong Kong, as well as mainland China and overseas travelers.