Consumer customers more than 500 million Xiaomi’s Haier hottest first sentence Zhonggang sales overseas first
On the eve of the listing, Alibaba’s “Double Eleven” broke the record again. At 4:31:12 pm today, the sales exceeded the “Double Eleven” results last year. As of 11:00 last night, the turnover was 254.1 billion yuan. RMB, the same below), this year’s new eleventh commander, Taobao Tmall’s president Jiang Fan, said that the number of “Double Eleven” consumer users has been confirmed to exceed 500 million, which is more than 100 million users last year. There are more than 400 million households in China, which is equivalent to at least one order for the “Double Eleven”. Reporter: Liang Anqi Hangzhou Report
As in previous years, this year’s “Double Eleven” continued to break various records
At 0:1:36 yesterday, the turnover of “Double Eleven” has exceeded 10 billion yuan, nearly half a minute faster than last year, and at 0:05. The turnover of 25 seconds exceeded 30 billion yuan, and the turnover of 0:12:49 was more than 50 billion yuan. In addition, the turnover at 1:3:59 has exceeded 100 billion yuan, 43 minutes faster than last year, and at 2:21:27 yesterday, the turnover exceeded 200 billion yuan, more than 10 hours faster than last year.
In terms of overseas regions, sales in Hong Kong are second in overseas countries and regions, while Xiaomi (1810), Midea and Haier (1169) rank the top three most popular export brands in order. As of 3 pm yesterday, there were 76 first-time brands with a turnover of more than 1 million yuan, and 155 brands with a turnover of more than 10 million yuan.
Jiang Fan pointed out that this year, Alibaba invested more than 10 billion yuan in subsidies for electronics and home appliances, hoping to bring more “numbers” to consumers. In addition, it also cooperated with Ant Financial to launch 24 interest-free installments for the first time. And continue to optimize its online financial services experience.
Green logistics as the theme
He also pointed out that logistics is the infrastructure of e-commerce and retail. Although there have been customers who have been criticized for “double eleven”, the delivery time is long and the congestion is serious. However, Ali has been working with rookies and different courier companies to optimize the network and digitize the work. Yesterday, before 8:00 am, a total of 100 million parcels have been distributed. In addition, it also requires merchants to send all parcels within 5 days, which is reduced by two days from the previous year. I believe that with the upgrade of network technology and rookie development in the future. , E-commerce consumer experience provided by Ali
In addition, with the theme of “new consumption”, “new business” and green logistics, Ali continues to use live globalization as a sales highlight. The live broadcasts include LAZADA, Tmall International, AliExpress, etc., including Russian. Live broadcast services in more than 10 international languages such as Indonesia and French.
Among them, Xu Xiang, the person in charge of the live broadcast of the flying pig, said that the current turnover of “buying and buying” has exploded, becoming a new generation of shopping trends, while the flying pig live broadcast has more than hundreds of net red participation. Mainly through the promotion of merchandise to earn advertising fees, but now through cooperation with Tmall, flying pigs, etc., Net Red can cooperate with merchants to participate in merchandise sales.
In addition, he pointed out that in terms of the flying pig business, although the current sales of net red actually accounted for a small proportion, the net red live broadcasts increased by 3 to 4 times compared with the same period of last year. I believe there will be explosive growth in the future.