Organized by the Hong Kong Trade Development Council (HKTDC), the annual Hong Kong International Diamond, Gem & Pearl Show and Hong Kong International Jewellery Show were unveiled in early 2019
The “jewelry gallery” of the show once again saw local time-honored diamond manufacturers The figure of Fuheng Jewelry.
“The highlights of this exhibition are of course our diamonds, including a 10 carat horse eye (also known as marquise) diamond ring and a 26 carat round diamond. Two diamonds alone have a total value of more than HK $ 30 million .The company also has other gems and emeralds, but it is not our flagship. “Said Terence, the director of procurement and promotion of Fuheng Jewelry Co., Ltd. This exhibition attracted many high-end customers from Hong Kong, Taiwan, and Japan. Most of them are local customers. Most of them are people who like to wear diamond jewelry. There are also foreign customers such as jewelry companies who buy diamond jewelry from us and sell them in their own stores after returning to China. ”
Featured over 30 million yuan heavyweight diamond jewelry
Founded in 1944 and has a history of 75 years, Fu Heng Jewellery Co., Ltd. is one of the pioneers who go directly to Israel and South Africa to import diamonds, thereby establishing the status of diamond jewelry wholesale, retail, production and exporter. Became a major diamond wholesaler in Hong Kong in the 1950s. With the rapid development of network technology in the 21st century and the business model is completely different from the past, Terence said that the company’s role as a wholesaler has gradually diminished, and in recent years it has turned its attention to the retail market. “The most traditional white diamond, today Wholesale demand is already very small, because many retail stores, even users who really wear diamond jewelry, know how to go online or shop upstairs, and some people will directly pick up goods from manufacturers such as Israel. We also need to transform. The showroom welcomes many private customers to buy diamond jewelry. The company also opened a retail store in Central under another name. ”
At present, Fuheng Jewelry Co., Ltd. has two to three young jewellery designers who are responsible for designing fashionable diamonds, such as rings, earrings and pendants. The price ranges from 50,000 to 200,000 Hong Kong dollars. The main targets are old customers or their children. Mostly used for daily wear.
Fu Heng Jewellery Co., Ltd. sold diamond jewelry worth over HK $ 1 million on the first day of the exhibition. Terence admits that his peers believe that the market for this year’s exhibition is relatively quiet and the overall business volume is average. However, he believes that “things are rare and precious”. Even in the face of uncertain factors such as the Sino-US trade war and Brexit, precious and rare jewellery still has a large market. “Even when the economic environment is not good, the rarest, most precious The beautiful, most expensive, and highest-grade items always have a market, whether it is real estate or jewellery. This is the case. When the economy is not good, there may be merchants willing to lower the price slightly, so (consumer) desire to buy still exists . ”
Accurate strategy
Terence revealed that the diamond supplier’s export orders to the United States are not bad. He believes that the most important thing for the Valley business is to do well. “I always feel that if the company’s strategy is correct and the marketing plan is well done, it will be able to retain residents or open up to With new customers, our share in the entire market is expected to increase. I don’t think we should use this (China-US trade war) as an excuse, and the market situation is not bad for the time being. “Terence stated clearly that the company will next year Continue to exhibit, in addition to selling rare white diamonds as before, it is also possible to add new elements and launch more colored diamonds. “This year we have eight decorative cabinets, one of which is to display colored diamonds, namely yellow diamonds, pink diamonds, blue diamonds, etc., next year we will study whether to add more colored diamonds.”
As for buying diamond jewelry, Terence said with a smile, the most important thing is to see whether the gem itself is beautiful, not just the certificate. Take diamonds as an example. Due to the different identification styles of each jewelry examiner of the Gemological Institute of America (GIA), which one of the two VSII white diamonds is relatively clean, you must have seen the real body. As for ruby, sapphire and emerald, in addition to the place of origin that makes the price different, in recent years it has also been popular to distinguish by color, but Terence believes that this is not a good phenomenon. For example, rubies produced in Myanmar are the most expensive. Many times in the market, pigeon blood red is considered to be of higher value. However, gems produced in different places actually have their own characteristics. He quipped that many pigeons have been eaten, but few have seen the color of pigeon blood. Burmese rubies are relatively rare because they have not been processed, so they are of high value. In fact, the high price should be based on the beauty of the gem itself, not just the origin and color.
Research and promote more colored diamonds next year
Terence also said that many people will ask him about his investment in jewellery investment, and it is recommended to buy one with the best quality in his personal budget, which can be worn and enjoyed in his spare time. After a few years, this jewellery has a great chance to appreciate, but if you know every day whether it has appreciated, and how much money you have made, it is better to buy other investment and wealth tools.