Pushing discounts to attract customers

Lai Sun Development has not launched a new project in the coming year

The main products are the sale of Tseung Kwan O Lan Tong Pui and Tsuen Wan Yi Yi. The two sold about 581 and 60 groups respectively. Yi Yi has already promoted the offer. Suction, hope to actively sell the remaining units.

Two new projects, the fastest 2022 push

The Group is in the construction phase of the project from 2020 to 2021. Two new projects will be launched in 2022. They will be the Hengan Street in Kwun Tong and the Tai Keng Ling Project in Yuen Long. They are all planned to be developed into small and medium-sized residential projects. The Kwun Tong Heng On Street will provide about 100 to 200 fine units in cooperation with the Urban Renewal Authority. The Yuen Long project is expected to be launched in mid-2022 and will provide more than 100 small and medium-sized flats.

Pan said that the Group is still in the local market and will look for suitable opportunities for development. However, development projects are not a one-off event. It takes two to three years to invest in land for sale and use the current property market to calculate the future market. It is not easy, so it will be more cautious when it is developed.

In the future, the Group will also actively seek suitable development opportunities in the market. It means that it has a greater chance of entering the market than the first half of the year, and its competitiveness is also greater. Because developers have certain considerations for the market, they will not be as savage as before. Go, but find it suitable for the land to develop.

At present, it is a good time to increase the land bank

The relative risk is also relatively high. Because it is necessary to develop a project for a three- to five-year investment, it is difficult to predict the trend in the next three to five years.

Pan said that today’s buyers tend to choose more project locations than project design. Their luxury homes are mostly comfortable and simple styles. They also mean that each buyer has different preferences and uses environmental factors to create a comfortable environment.


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