The Peninsula Hotel’s first short-term rental in Central is selling moon cakes

The rent is only 90 yuan. The longer rent is called renting 70%

The social situation continues to be unstable. Some owners have changed to short-term rents in order to avoid the continuous loss of Kyrgyzstan shops. This coincides with the Mid-Autumn Festival, and some of the sales of moon cake brands are used as exhibition shops. Among them, the five-star hotel Peninsula Hotel is stationed in the Central Street Shop for the first time. It has a peninsula boutique located in the central parallel of Queen’s Road Central in Central. It mainly sells mooncakes, cookies and other foods for a period of one month. The monthly rent is only about one month. 650,000 yuan, the rent is about 90 yuan, and the long-term rent is about 2.2 million yuan.

In response to the above-mentioned exhibition outlets, the Peninsula Hotel replied that the Peninsula has reported that the Group has set up a limited-time store in a large shopping mall since 2015. It was first stationed in Central Street Shop this year and was placed in parallel in Queen’s Road Central, Central, with an area of ​​about 7,200. Fang Wei, during the limited experience hall, in addition to selling moon cakes, the experience hall allows customers to enjoy tea while taking pictures. The Peninsula Hotel also refers to shops located in the core business district, with the goal of working in the area and half-mountain.

According to the information, the shop, together with the 1st and 2nd floor sections, was leased by the Italian fashion brand Diesel in 2007. The peak rent in 2013 was more than 3.9 million yuan, and the rent was over 500 yuan, but Diesel retired early in early 2014. It has not been able to rent out the shop on a long-term basis. The rent for the long term rent is $2.2 million. The latest short-term rental is about 70% lower.

Over the peak monthly rent of more than 3.9 million rent 500

In recent years, the above-mentioned shops have leased large-scale brands to flash stores. For example, at the end of May last year, the French super brand CHANEL rented the shop for more than two weeks as a COCOGAME CENTER limited game hall to promote its cosmetics and perfume products. The luxury brand COACH rented the shop for 2 months last August, as the “flash shop” of Last Dreamer’s autumn and winter handbags series The Dreamer, with a rent of less than RMB 720,000 and a rent of less than RMB 100. Similar to the Peninsula Hotel, it was leased by the Four Seasons Hotel in April this year for less than a week as a two-day limited-time bakery.

Taipan 90,000 short-term rental in Nathan Road, Jordan

In fact, many moon cake brands in the market are selling moon cakes next to the Mid-Autumn Festival next month, such as the drunken scented specials for the sale of durian moon cakes. Earlier, they rented about 80,000 yuan a month and rented 60 Mong Kok Street. Underground Shop B, which was rented by the Hong Kong sister Tan Xiaohuan’s snack shop “Slag”, has been lost since the completion of the business a few months ago. The owner rents a rent of $128,000. If the current short-term rent is $80,000, The long-term rent is 37%, the shop area is about 250 square feet, and the rent is about 320 yuan. It is reported that the lease will be until the end of next month.

For the other large-scale distribution of mooncake shop, a monthly rent of about $90,000 was rented at Shop F, G/F, Sheung Tak Estate, 334 Nathan Road, Jordan. The long-term rent was about $38,000 and the rent was about 35%. The trick is to rent about 118 yuan. In addition to the impact of the overall market conditions, there are more and more shopping malls and department stores which will open moon cake flash shops, some of which are in the past few years. The moon cake shop chose to open the mall and abandoned the rental street shop.


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