As Hong Kong’s leading financial institution, it was founded in the year when the Hang Seng Index was launched in 1969
In the late 1960s and early 1970s, stocks led by British securities firms were Dominate the market. In the following two decades, Sun Hung Kai Co., Ltd., with its far-sighted corporate vision, pragmatic and prudent business strategy, actively introduced global financial products and services, expanded the international landscape, and became a strong supporter of Hong Kong’s transformation into an international financial center.
Based in Hong Kong’s financial services industry for 50 years, Sun Hung Kai Co., Ltd. has evolved from a securities brokerage business to provide financial services including consumer finance, building mortgages and a comprehensive investment platform, covering Hong Kong, China and overseas markets. The company has long been committed to bringing high-level corporate governance, stable operations and continuous innovation to bring long-term value returns to shareholders. Sun Hung Kai Co., Ltd., with its strong strength, huge network, and the pool of elite talent, has consistently produced the best synergies in its businesses, and has repeatedly made great achievements, becoming one of the leading companies in investment and financial services with scale and influence.
Leading consumer finance and wealth management
At the beginning of the group’s establishment, it started with a capable team of only seven people, mainly providing brokerage and related services, and has steadily grown since then. During the period, it established a base in mainland China and launched an online brokerage platform as early as 2000. The initiative to pioneer and lead the market has developed into a financial company with investment and financing services of HK $ 40.6 billion. From 2006 to 2007, the company acquired a controlling stake in Asia Union Finance, a market leader, successfully entered the consumer finance industry, and appointed Mr. Li Chenghuang as the group’s executive chairman to lead the transformation of Sun Hung Kai’s financial brokerage business and become Hong Kong’s largest independent wealth management platform. An important turning point in Sun Hung Kai’s business development.
Transformation of a comprehensive financial services investment platform
In 2015, China Everbright Securities was introduced to become the major shareholder of Sun Hung Kai Financial, and the group entered a transformation stage. Relying on the mutual integration advantages of “Hong Kong Experience, China Network, and International Strategy”, the Group combines professional heritage, broad business network and financial strength to focus on financial services and investment businesses, giving full play to relevant advantages. Leverage the Group’s strengths and network to invest in a comprehensive and balanced portfolio of assets. Since the launch of the new business, it has become the main revenue contribution of the consumer finance business. The key to its success is to adhere to the Group’s operational expertise, network and financial resources to identify attractive investment opportunities after risk adjustment. A balanced investment portfolio. At the same time, these investments also bring more opportunities for synergy and cooperation in the development of the main business. In addition, the company has also increased its investment in human capital and infrastructure to improve management scale and capabilities. The Group will continue to implement a balanced asset allocation policy to maintain an appropriate balance of risks and returns, while strictly monitoring costs so that The Group has become the best asset management and consumer finance platform.
Sun Hung Kai Credit, a mortgage loan business launched during the same period, has developed rapidly with the strong support of the Group and benefited from the prosperity of the Hong Kong real estate market. It has become the Group’s fastest-growing business in four years. The Group’s joint venture with China Brilliance Group’s automotive financing leasing business, Lu Jin Shenhua Financial Leasing, has developed into a comprehensive financial leasing service provider with strength and reputation in China’s new travel industry. The transformation and diversification not only makes the Group’s businesses have better synergy effects, but also more successfully attracts more outstanding talents in the market to join, so it can continue to bring excellent returns to the Group and create better value for shareholders.
Combining business innovation with prudent management
Being able to stay ahead in the market for a long time is because Sun Hung Kai Co., Ltd. adheres to the five codes of innovation, prudence, integrity, professionalism and excellence. In terms of innovation, the Group’s innovative business model integrates strategic vision, industry insights, a solid network and investment heritage to provide strong and stable returns. In recent years, the Group has also actively promoted and invested in fintech such as Asia Union Finance. This year it also launched the “Asia Union Finance” mobile app 2.0 to continue to optimize the O2O (offline to online) business model. In addition to Hong Kong and domestic consumer finance businesses, Sun Hung Kai It also uses its industry leadership and network to invest in global consumer finance companies and a number of technology and financial companies to create more opportunities for its own business development and increase capital returns.
In terms of prudence, we focus on creating long-term value, always adhere to strict risk management and cost control strategies, develop moderately, and strive to protect the interests of all stakeholders. Faced with the difficult situation of high bad debts in the consumer finance industry in Mainland China, UAF adjusted its strategy in a timely manner, transferred loan approvals to be more conservative, and began to reorganize its offline branch business. Since 2017, it has reduced its branch network from 85 to 31 Health level, effective cost control. At the same time, re-strategic positioning and capital allocation were carried out to enhance capital profitability. After experiencing initial high-speed growth, the Hong Kong-based mortgage loan business also adjusted its expansion strategy in a timely manner. The approval of loans became prudent, and capital was strategically allocated to products with higher profit margins.
Vigorously promote social sustainable development
To promote the sustainable development of society and the environment, Sun Hung Kai, through its Sun Hung Kai Charitable Fund, works with group partners to promote and support caring, inclusive and sustainable communities. Through the resources and network of Sun Hung Kai, the Fund actively sponsors various programs to improve the lives of low-income people, nurture future leaders and improve the environment. In terms of community development, the Group has previously supported the fundraising activities of the Hong Kong Community Chest and Orbis International to help improve the lives of disadvantaged groups and build a caring community. It has also sponsored local cultural and sports activities on many occasions to promote harmonious community development.
The Group also promoted Sun Hung Kai’s corporate spirit of “endurance, adaptation and excellence” through promotion campaigns. The Sun Hung Kai Scallywag charity program supports the professional sailing team Sun Hung Kai Scallywag. The Sun Hung Kai Scallywag team has competed in many important sailing events around the world, including the Volvo World Sailing, which has been described as the world ’s most challenging sailing regatta. At the same time, the charity project hopes to promote the sailing sport as a local evergreen sport, and hopes that young people will develop their personal potential and the spirit of “endurance, adaptation, and excellence” from the sport. Since the establishment of the scheme in May 2019, more than 50 young people from disadvantaged families in Hong Kong have sailed for more than 80 days under the funding of the scheme, and will continue to witness the group of young athletes passing the Hong Kong Sailing Federation’s Level 2 Certificate at the end of the year. The plan will continue to expand resources to support more young people seeking higher-level professional development.
Looking forward to the future, Sun Hung Kai Co., Ltd. will continue to innovate in the financial field, coupled with strong capital strength, keen insight and insight into the domestic and Hong Kong markets, and adhere to the corporate spirit of “endurance, adaptation and excellence” and continue to build a comprehensive Financial platform, services connect the world.
Message from the Chairman of the Board of Directors Business transformation is getting better, creating an international channel financial services investment platform
“Since its establishment 50 years ago, the Group has been innovating forward and transformed into a comprehensive investment platform to seek long-term capital appreciation.” In 2019, the Group celebrated its 50th anniversary.
At the beginning of the establishment of the group, it focused on providing brokerage and related services. Through years of unremitting business innovation and insight into market changes, it has been able to smoothly cross multiple economic cycles. It has now developed into an investment and investment company with HK $ 40.6 billion in assets Financial services company.
We adhere to our fine traditions, continue to innovate and strive for excellence, so we can keep pace with the times in a changing market environment, seize profit opportunities and absorb new technologies, while making good use of our industry expertise, extensive business network and finance The advantages brought by strength, four years ago began to strategically transform the group into a comprehensive investment company to expand capital returns.
Currently the Group’s assets are distributed in the financial services business portfolio and investments in multiple asset classes, enabling the Group to flexibly explore new markets and opportunities in a rapidly changing business environment, while keeping abreast of the latest breakthrough technologies, creating a combination of technology and business Opportunity.
While developing its business, the Group attaches great importance to shareholder returns. Since going public in 1983, dividends have never stopped, even after going through multiple global financial crises. The Group seizes business opportunities in a prudent manner, controls market risks, and strives to provide shareholders with long-term stable returns.