Big banks launch new year’s offer to increase cash rebate to attract customers

In the previous quarter, large banks cut property mortgage discounts several times and entered the new year

Many large banks immediately raised their cash rebates to attract customers, mainly targeting the new mortgage and mortgage market, which can bring positive effects on the property market atmosphere.

Several Hong Kong, Kowloon and New Territories new listings have appeared one after another, with a secondary market, which has become a key customer battlefield for large banks in the new year. It is known that the rebate for large loans of more than 10 million yuan has increased from the highest 1% in the previous quarter to 1.5%. Other small and medium-sized loans have generally increased back to 1%. Aligned.

Actively attract new customers

In response to the government’s relaxation of mortgage insurance, banks have been relatively active in expanding and attracting new customers in the new mortgage market. Among them, BOC (02388) can increase its cash rebate to up to 1.5% for new mortgages with a loan amount exceeding 5 million yuan. And if the applicant is an existing BOC wealth management customer, the same rebate will be received to ensure the bank’s existing quality customers.

Standard Chartered’s cash rebate fell to 0.5 to 1% at the end of last year. It is understood that the bank’s latest loan is less than 3 million yuan, and the rebate remains at a maximum of 0.5%, except for large loans of 10 million yuan. For medium-sized loans that are higher than 5 million yuan, if the case is an insured case and the applicant is a professional, the rebate can also increase to 1.5%, which is applicable to first-hand, second-hand or re-mortgage properties.

If non-professional industry applicants apply, as long as it is an insured case with a loan amount of more than 5 million yuan, it may be considered to grant 1.2 to 1.3% rebate, which is more than 0.5 to 1%.

At present, some small and medium-sized banks are more active in mortgage lending. Although the H-cap rate has been adjusted to be similar to that of large banks, many have not kept up with the P-rate loan interest rate and cash rebate. Medium-sized mortgages (about 5 million) More than RMB) can provide rebates ranging from 1.5 to 1.6%.

Banks traditionally grab business early in the year

In addition, banks are still relatively cold on refinancing and mortgage lending. Among them, Hang Seng (00011) refinanced at the end of last year and changed to provide no cash rebate. The new year is slightly adjusted. Depending on the loan amount, the rebate is slightly increased to 0.5 to 1%, which is still lower than similar mortgage offers of HSBC and BOC. .

Central Plains Mortgage Managing Director Wang Meifeng said that after some banks adjusted their discounts at the end of last year, they have adjusted back or increased to the market level in the new year to maintain competitiveness, but they have not gone to “grabbing” as in previous years. You can pay attention to the recent Hong Kong dollars The loan-to-deposit ratio and interest rate dropped slightly, and the funding shortage eased a little. The two figures can reflect the changes in the bank’s future housing situation.

Huang Yongxin, the managing director of Lijiage Mortgage, believes that in the new year, the bank has sufficient mortgage quota to expedite the grant of mortgages. Traditionally, it will actively compete for business at the beginning of the year. Many small and medium-sized banks are expected to follow. The overall attitude is also cautious and conservative, and it is recommended that the industry mainly reserve sufficient time for approval.


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